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The character of your company is on public view every time a customer promise is delivered and every time a customer promise is broken. When these promises are constantly broken your reputation will be inevitably damaged.

We each have a wasteland of some kind or other to deal with whether real or metaphorical. What strikes me about Jonathan’s rather heroic story is the immense power of persistence in the face of adversity. Ghandi is often quoted as saying ‘be the change you want to see’. It has become such a common leadership refrain many of us forget its intrinsic meaning.

Leaders and companies that manage growth conscientiously can be both sustainable and profitable. They have outperformed the S&P 500 by 14 times and 'Good to Great’ companies by 6 times over a period of 15 years.