Our perspectives

CEOs are human beings. When you know it’s the right thing to do and you have a commercial argument to back it up they’ll want to do something about it. (Geoff McDonald, …

The character of your company is on public view every time a customer promise is delivered and every time a customer promise is broken. When these promises are constantly broken your reputation will be inevitably damaged.

Customer Centricity is a core value for many companies. It’s not a complex concept to grasp. No customers, no business. The fact is, you are never going to satisfy everyone.

‘Purpose’ and ‘Conscious Capitalism’ have become popular themes over the past few years. It’s even become acceptable to talk about Spirituality (or Mindfulness) in business.